Work

Product Differentiation and Market Segmentation as Alternative Marketing Strategies

Year: 1956

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224295602100102

Author: Wendell R. Smith

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319647657

FWCI:

Cites:

Cited by: 1,910

Related to: 10