Work

The Remembering and Forgetting of Advertising

Year: 1959

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224295902300301

Author: Hubert A. Zielske

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319938887

FWCI:

Cites:

Cited by: 214

Related to: 10