Work

Book Review: How Much to Spend for Advertising

Year: 1970

Type: book-review

Source: Journal of Marketing

DOI: 10.1177/002224297003400426

Authors: Gordon E. Miracle, Malcolm A. McNiven

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319988274

Cites:

Cited by: 14

Related to: 10