Work

Gaps in Marketing Research

Year: 1940

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224294000400401

Author: N. H. Engle

Institution: United States Department of Commerce

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320118654

FWCI:

Cites:

Cited by: 8

Related to: 10