Work

The Management of Marketing Costs

Year: 1949

Type: article

Source: Journal of Marketing

DOI: 10.2307/1247801

Authors: P. D. Converse, James W. Culliton

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320157713

FWCI:

Cites:

Cited by: 10

Related to: 10