Work

ORIGINAL RESEARCH REPORT The preference for experiences over possessions: Measurement and construct validation of the Experiential Buying Tendency Scale

Year: 2012

Type: article

Authors: Ryan T. Howell, Paulina Pchelin, Ravi Iyer

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320168060

FWCI:

Cites: 57

Cited by:

Related to: 10