Work

Chapter 24 Analyzing Factorial Data Using PLS: Application in an Online Complaining Context

Year: 2010

Type: article

Authors: Sandra Streukens, Martin Wetzels, Ahmad Daryanto, Ko de Ruyter

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320527669

FWCI:

Cites: 38

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Related to: 10