Work

Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy

Year: 1997

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299706100105

Authors: Ajay Menon, Anil Menon

Institutions: Emory University, Colorado State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320976472

FWCI: 46.84

Cites: 100

Cited by: 1,117

Related to: 10