Work

Reducing Advertising Failures by Concept Testing

Year: 1964

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296402800408

Author: Joel N. Axelrod

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321052007

FWCI:

Cites:

Cited by: 8

Related to: 10