Work

A Bayesian Approach for Estimating Target Market Potential with Limited Geodemographic Information

Year: 1996

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3152142

Authors: Daniel S. Putler, Kirthi Kalyanam, James S. Hodges

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321204620

FWCI: 9.072

Cites: 19

Cited by: 25

Related to: 10