Work

Modeling Purchase-Timing and Brand-Switching Behavior Incorporating Explanatory Variables and Unobserved Heterogeneity

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3172724

Authors: Naufel J. Vilcassim, Dipak C. Jain

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321290850

FWCI: 20.74

Cites: 38

Cited by: 121

Related to: 10