Work

Constructing and Disputing Brand National Identity in Marketing Discourse

Year: 2016

Type: article

Source: Signs and Society

DOI: 10.1086/684534

Author: Helen Kelly-Holmes

Institution: University of Limerick

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321354256

FWCI: 4.15

Cites: 60

Cited by: 34

Related to: 10