Work

Can Your Marketing Planning Procedures be Improved?

Year: 1980

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298004400309

Authors: Stanley F. Stasch, Patricia Lanktree

Institutions: Loyola University Chicago, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321399278

FWCI: 6.234

Cites: 19

Cited by: 52

Related to: 10