Work

Societal Adaptation: A New Challenge for Marketing

Year: 1971

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297103500309

Author: Laurence P. Feldman

Institution: University of Illinois Chicago

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2321563591

FWCI: 7.45

Cites:

Cited by: 114

Related to: 10