Work

Impact of Country of Origin on Indian Consumers-study of Chinese Brands

Year: 2014

Type: article

Source: Asian Journal of Marketing

DOI: 10.3923/ajm.2014.54.70

Author: R.K. Srivastava

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2321621145

FWCI: 1.066

Cites: 18

Cited by: 8

Related to: 10