Work

Is There a Generalized Price-Quality Relationship?

Year: 1971

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377100800216

Author: David M. Gardner

Institutions: University of Illinois Urbana-Champaign, University of Illinois System

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321704634

FWCI: 12.42

Cites: 10

Cited by: 143

Related to: 10