Work

What happened to strategic segmentation?

Year: 2009

Type: article

Source: Journal of Direct Data and Digital Marketing Practice

DOI: 10.1057/dddmp.2009.27

Author: Angus Jenkinson

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2321806535

FWCI: 1.037

Cites: 9

Cited by: 14

Related to: 10