Work

Marketing Theory and Practice

Year: 2005

Type: article

Source: Global Business Review

DOI: 10.1177/097215090500600107

Authors: Joffi Thomas, Rajen K. Gupta

Institution: Management Development Institute

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321870586

FWCI: 2.55

Cites: 80

Cited by: 36

Related to: 10