Work

Culture et marketing

Year: 1987

Type: article

Source: Recherche et Applications en Marketing (French Edition)

DOI: 10.1177/076737018700200103

Author: Bernard Dubois

Language: French

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321900190

FWCI: 3.609

Cites:

Cited by: 20

Related to: 10