Work

Risk-Reduction Processes in Repetitive Consumer Behavior

Year: 1968

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376800500311

Authors: Jagdish N. Sheth, M. Venkatesan

Institution: Columbia University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2322122404

FWCI: 6.845

Cites: 9

Cited by: 276

Related to: 9