Work

The Effectiveness of Information and Color in Yellow Pages Advertising

Year: 2000

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.2000.10673609

Authors: Karen V. Fernandez, Dennis L. Rosen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2322258151

FWCI: 3.737

Cites: 52

Cited by: 81

Related to: 10