Work

Econometric Measurement of the Duration of Advertising Effect on Sales: A Comment

Year: 1979

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377901600214

Author: Yoram C. Peles

Institution: Hebrew University of Jerusalem

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2322299552

FWCI: 1.991

Cites: 3

Cited by: 12

Related to: 10