Work

Expenditure Policy for Mail-Order Advertisers

Year: 1967

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376700400107

Author: Julian L. Simon

Institutions: University of Illinois Urbana-Champaign, University of Illinois System

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2322352219

FWCI: 4.991

Cites: 2

Cited by: 6

Related to: 10