Work

The Price Bundling of Services: A Normative Framework

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298705100206

Author: Joseph P. Guiltinan

Institution: University of Kentucky

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2322756736

FWCI: 12.61

Cites: 25

Cited by: 616

Related to: 10