Work

Do we really need ‘Brand Equity’?

Year: 1996

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.1996.23

Author: Paul Feldwick

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323054532

FWCI: 10.89

Cites:

Cited by: 185

Related to: 10