Work

Consumer Appraisal of Retail Price Advertisements

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297403800311

Authors: Joseph N. Fry, Gordon H. McDougall

Institutions: Western University, University of Windsor

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323491978

FWCI:

Cites:

Cited by: 81

Related to: 10