Work

Trim the Old, Encourage the New

Year: 1962

Type: article

Source: Journal of Marketing

DOI: 10.2307/1248354

Authors: Lawrence C. Lockley, Theodore N. Beckman, William R. Davidson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323518261

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