Work

Prediction of Advertiser Churn for Google AdWords

Year: 2010

Type: article

Authors: Sang‐Ho Yoon, Jim Koehler, Adam Ghobarah

Institution: Google (United States)

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323566104

FWCI: 0.74

Cites: 27

Cited by: 16

Related to: 10