Work

The Effects of Brand Extensions on Market Share and Advertising Efficiency

Year: 1992

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379202900302

Authors: Daniel C. Smith, C. Whan Park

Institution: University of Pittsburgh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323569584

FWCI: 25.59

Cites: 48

Cited by: 744

Related to: 10