Work

The Development of Brand Loyalty

Year: 1964

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376400100304

Author: W. T. Tucker

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323859140

FWCI: 34.49

Cites: 18

Cited by: 470

Related to: 10