Work

Abwehrreaktionen auf Gesundheits-appelle: Forschungsstand und Praxisempfehlungen

Year: 2012

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-8349-4035-3_20

Author: Matthias R. Hastall

Institution: TU Dortmund University

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W232389422

FWCI: 6.942

Cites: 61

Cited by: 14

Related to: 10