Work

New Product Models for Test Market Data

Year: 1983

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298304700102

Authors: Chakravarthi Narasimhan, Subrata K. Sen

Institutions: University of Chicago, University of Rochester

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323946355

FWCI: 19.71

Cites: 38

Cited by: 68

Related to: 10