Work

Beyond Attitude Structure: Toward the Informational Determinants of Attitude

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377801500404

Author: Morris B. Holbrook

Institution: Columbia University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324056046

FWCI: 12.1

Cites: 39

Cited by: 436

Related to: 10