Year: 2014
Type: article
Abstract: Now a days, the printed message can be displayed in digital format with the help of Digital Signage which is used as replacement to virtual store in this paper. Digital Signage is very effective tool for advertisement, merchandising and entertainment that catches customer’s attention as well. The aim of this paper is to demystify the design of Digital Signage layout in order to attract customer’s attention. To improve the Customer Relationship Management (CRM), the Digital Signage can be placed at subway stations, shopping malls, bus stops, airports etc and the payment can be done with the help of Smartphone application. The advantages of traditional store layouts, such as grid, freeform and racetrack, are discussed and based upon these, a model layout for Digital Signage has been proposed.
Author: Muhammad Ijaz
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2324414423