Work

Advertising Measurement and Decision Making

Year: 1969

Type: book-review

Source: Journal of Marketing Research

DOI: 10.1177/002224376900600426

Authors: N. Robert Heyer, Homer M. Dalby

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324699339

Cites:

Cited by: 20

Related to: 10