Work

The Underestimated Potential of the Canned Sales Presentation

Year: 1975

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297503900113

Author: Marvin A. Jolson

Institution: University of Maryland, College Park

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324724006

FWCI: 8.667

Cites:

Cited by: 40

Related to: 10