Work

Marketing's Changing Role: Expanding or Contracting?

Year: 1975

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297503900210

Authors: F. Kelly Shuptrine, Frank A. Osmanski

Institution: University of South Carolina

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324729072

FWCI: 8.667

Cites: 1

Cited by: 24

Related to: 10