Work

Vendor Consideration and Switching Behavior for Buyers in High-Technology Markets

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224299505900303

Authors: Jan B. Heide, Allen M. Weiss

Institutions: University of Wisconsin–Madison, University of Southern California

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324854398

FWCI: 21.6

Cites: 83

Cited by: 620

Related to: 10