Work

The Impact of Country-of-Origin and Joy on Product Evaluation: A Comparison of Chinese and German Intimate Apparel

Year: 2010

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2010.10593061

Authors: Nils O. Ommen, Tobias Heußler, Christof Backhaus, Manuel Michaelis, Dieter Ahlert

Institutions: University of Münster, TU Dortmund University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324868340

FWCI: 1.9

Cites: 104

Cited by: 12

Related to: 10