Work

Determinants of International Media Purchasing: A Survey of Media Buyers

Year: 1988

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.1988.10673120

Authors: David W. Stewart, Kevin J. McAuliffe

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324904231

FWCI: 1.46

Cites: 9

Cited by: 7

Related to: 10