Work

ADSPLIT: A Multi-Brand Advertising Budget Allocation Model

Year: 1988

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1988.10673112

Authors: Amiya K. Basu, Rajeev Batra

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2325253326

FWCI:

Cites: 17

Cited by: 28

Related to: 10