Work

A Model for Predictive Measurements of Advertising Effectiveness

Year: 1961

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296102500611

Authors: Robert J. Lavidge, Gary A. Steiner

Institutions: Northwestern University, DePauw University, University of Chicago

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2325627778

FWCI: 11.59

Cites:

Cited by: 2,063

Related to: 9