Work

Multivariate Analysis of Brand Loyalty for Major Household Appliances

Year: 1973

Type: article

Study design: Observational Study

Source: Journal of Marketing Research

DOI: 10.1177/002224377301000408

Authors: Joseph W. Newman, Richard A. Werbel

Institutions: University of Arizona, SUNY Brockport

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2325820331

FWCI:

Cites: 6

Cited by: 461

Related to: 10