Work

In green we trust: an exploratory research into the credibility of green claims in print advertising

Year: 2012

Type: conference-paper

Source: Ghent University Academic Bibliography (Ghent University)

Authors: Lynn De Vlieger, Katrien Verleye

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326063295

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