Work

Richness Curves for Evaluating Market Segmentation

Year: 1992

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379202900209

Authors: Thomas P. Novak, Jan de Leeuw, Bruce Macevoy

Institutions: Southern Methodist University, University of California, Los Angeles, SRI International

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326085205

FWCI: 4.234

Cites: 33

Cited by: 25

Related to: 10