Work

Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members

Year: 1995

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224299505900404

Authors: C. B. Bhattacharya, Hayagreeva Rao, Mary Ann Glynn

Institution: Emory University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326448563

FWCI: 15.43

Cites: 53

Cited by: 1,297

Related to: 10