Work

Consumers at work, or curiosity at play? Revisiting the prosumption/value cocreation debate with smartphones and two-dimensional bar codes

Year: 2014

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593114540676

Author: Franck Cochoy

Institutions: Centre National de la Recherche Scientifique, Centre d'Étude et de Recherche Travail Organisation Pouvoir, Université Toulouse - Jean Jaurès

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326480942

FWCI: 18.13

Cites: 68

Cited by: 57

Related to: 10