Work

Market-Share Analysis

Year: 1988

Type: book

Source: International series in quantitative marketing

DOI: 10.1007/978-94-009-2681-3

Authors: Lee G. Cooper, Masao Nakanishi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326530585

FWCI: 27.87

Cites: 28

Cited by: 485

Related to: 8

Parts: 8