Work

Customer Impulse Purchasing Behavior

Year: 1967

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376700400102

Authors: David T. Kollat, Ronald P. Willett

Institutions: The Ohio State University, Indiana University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326849575

FWCI: 13.68

Cites: 11

Cited by: 551

Related to: 10