Work

The New Marketing Research Systems

Year: 1996

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3152018

Authors: Gerard J. Tellis, David J. Curry

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326948893

FWCI: 21.77

Cites:

Cited by: 31

Related to: 10